SamsungImaging

CES,the world’s biggest show of electronic products, has been opened 2010 again. Samsung has been participated in CES which is held in Las Vegas from January 7th to 10th in local time. We even had the biggest booth. Splendid display and various new products are enough to captured attentions of many people. For that big exhibition, there must be hidden staff working hard. So, let’s go back to the day just before the opening. They are still constructing. Here is the main exhibit hall named ‘Las Vegas Convention center’. This is ‘3D Cube’ made by 3D TV. Samsung’s booth is constructed. Next day, it’s become a fantastic place for the festival… [More]

Since many years ago, “Ergonomics Design” has been a central theme in the architecture circle aimed at improving communication with the consumers. Although still unfamiliar to many, ergonomics is slowly spreading its presence. So, what is this ergonomics design? Ergonomics design is an architectural terminology that refers to human-oriented design that… [More]

Shooting for R10, mostly done outdoors, also took place in Australia along with the shooting for H106. A total of five locations were needed for R10 shooting, all modern and urban locations to match the smart and stylish design of R10. Since public venues required permission, finding the right spot was an urgent task. Key target segment of R10 is younger mom, and the story goes like this. Lisa, the younger mom, and Rio, her son, receive a R10 as a gift from dad, who is on a business trip. The two decide to tape a video letter for him… [More]

The shooting of the video that gives an easy-to-understand user guide and overview of product quality took place recently as part of the work to build the microsite for HMX-H106. Sidney, Australia was selected as the location for the shooting because we were looking for a warm outdoors in February. The story of the H106 shooting is simple as follows: The adventurous day of our mischievous little boy, Tommy, playing with H106 while his parents are out. Four main characters for the shooting – dad, mom, Tommy… [More]

The word ‘World’s 1st’ typically attracts the attention of many. At the last CES 2009, Samsung Electronics unveiled HMX-H106, the full HD camcorder with 64GB SSD, for the first time in the world. Offering drastically differentiated functions, the new product is expected to reshape the camcorder industry widely dominated by HDD. Before going any further, do you know what SSD is? If the existing HDD(Hard Disk Drive) was based on ‘mechanical rule’ of recording and reading data on a circular disk, SSD(Solid State Drive) is a next-generation storage device that stores data based on chemical… [More]

Camcorder R10, a wild card prepared by Samsung under the slogan of “The ultimate goal of imaging device is to excel in both moving pictures and still pictures” will be launched in April. Following its first debut at CES2009, the product attracted the interest of many and the word-of-mouth is rapidly spreading among early adopters, adding to the heightened expectations. As the smallest and lightest full HD camcorder in the world, R10 is quickly winning favor among consumers. However, the key feature of R10 is the slanted lens, which immediately grabs your attention! Naturally, you will ask, “Why? Why is the lens slanted?” To the question, Hui-sang Cho, assistant manager responsible for product planning of R10 at Samsung Digital Imaging, replies… [More]

The modern and sophisticated design of HMX-R10 received spotlight in various exhibitions including ‘CES 09’ and ‘PMA 09’. The clock has begun to tick down on the launch of the much-awaited R10. Before the grand debut, however, a final refinement made to its design. R10 showcased at various exhibitions had a black jack terminal cover. The cover has been changed to gray for a more consistent feel with the silver body. The final design for R10 consists of a silver body, external buttons and gray jack terminal cover, creating a harmony of colors and making for a more sophisticated design. An upgraded version of R10… [More]

Capture the whole story with an ultra-wide 24mm lens. The story about the people who turned this catchphrase into a screen. The background of the advertisement is reminds of both an ancient European castle AND the modern SOHO of New York. However, the advertisement actually took place in Beijing – the 798 art zone in Beijing to be precise. A former defense industry cluster, the place has transformed into a work space, gallery and office for young Chinese writers and entrepreneurs propelled by industrialization and opening of China. “Who is that goddess in the ad?” Just when I was about to wonder, somebody tells me about the model. She is a 22 year old British girl named Kimberley Marren. While travelling across China, she was picked up on the streets, which started her model career… [More]